The EB 333. An icon, reborn
An aspiration of the private chef, and the professional chef at home, the EB oven has been a Gaggenau icon for over 30 years.
This oven is a 90 cm testament to the Gaggenau difference, its heritage and traditional avant-garde. Wildly individual, distinctive and iconic, it is the heart of the kitchen. This is a predominantly hand-built oven, in a world of the machine made appliances. The touch of highly skilled hands upon high quality materials imbues this oven with something akin to soul. Add to this an imposing design and unfailing performance, and you have all the elements of a classic.
“In our 333rd year, it seemed only right that our icon should be rejuvenated and renamed. State of the art, soul of the artisan: the EB 333.”
Sven Schnee, Head of Global Brand Gaggenau, discusses the way in which the EB ovens encapsulate the Gaggenau spirit and have created a devoted following in the culinary community. More than a product or appliance, the EB 333 is a telling insight into the future of the company.
“It is balanced perfectly in the centre between our heritage and our future.”
Sven Baacke, Head of Design, Gaggenau, has been intimately involved in every aspect of the EB 333's development. He explains how the oven best exemplifies Gaggenau's traditional avant-garde design philosophy. He also hints at the future of the EB 333.
The making of a true original
In 1986 the original EB 374 was a revelation to Europe. A personal project of Georg von Blanquet, owner of Gaggenau and passionate private chef, this enigmatic, brilliant and cavernous oven was inspired by the substantial American range cookers. Expanded to a revolutionary 90 cm width, the oven was a design statement that transformed the kitchen and became an almost instant icon and favourite of private chefs. Such was its avant-garde design that little was changed over the next three decades.
“We wanted to keep this timeless and original character.”
Janina Fey, Designer, Gaggenau, shares the issues, opportunities and concerns associated with redesigning something that is so iconic. Not only was there a requirement to incorporate technical and aesthetic advances but the soul of the oven needed to be retained, at all costs.
“We only have one automated process, the rest always have people involved, or it’s pure hand work.”
Jörg Neuner, Responsible Gaggenau Brand Center, Lipsheim, remembers the huge challenges the production teams faced and how the impossible came to be built. He outlines the harsh realities of producing a vision.
“This oven will always remind me of my father, a professional baker.”
Sören Strayle, Designer, Gaggenau. Before he was a Gaggenau designer, Sören’s introduction to the brand came in the form of the EB 378. His father, a baker, bought himself one as a retirement gift to himself. There can be few better recommendations to a product; perhaps it was only inevitable from that moment that Sören would find himself at Gaggenau. The fact that he was involved in the next generation of EB ovens is a telling point about the longevity of these ovens. It’s also a little poetic.